Some recent years are interesting years in the field of technology, especially digital technology. Some new products were launched started from smaller sized pocket camera with picture quality equals with the professional one, flat television, etc. Today, 3G service which is supported by wireless telephone makes it possible to access internet with cheaper charges, anytime, and in everywhere. The more interesting is that price of such sophisticated technology declines continuously or at least goes up in line with features offered.

There are many benefits offered by this technology advancement. A simple example is implementation technology by the biggest bank in Indonesia, makes it possible customer to obtain the same service in various manners started from meeting with teller, independent service through ATM, telephone, internet, until self cash payment. Some banks provide specific service for corporation, integration between customer’s finance system and banking system, for instance, makes it simpler payment process, clearing or reconciliation automatically. Benefits obtained by both parties are equal, the customer receives benefit that is no longer using space and time to access such bank services, bank also receives benefit through efficiency which can be reached through implementation such technology. 

In the field of pharmacy, presently the most favorite service access is through telephone or salesman. Please bearing in mind, how often do you try to contact PBF but the designated number is busy? Or, Have you experienced in searching certain information but you have to wait salesman comes? Technology is only able to open new line for you to obtain PBF service.

Access to independent service through internet facility currently is very easy with booming 3G connection or economic cable internet connection. Through this independent service, customer can perform various activities without relying upon PBF service staff such as product order, checking order status, confirmation to invoice and payment, until reporting or follow up complaint. Some organizations have applied this feature, such as bhineka.com which provides sales of computer product through internet, Farmindo provides order service in pharmacy, internet banking and others.

Implementation of Business to Business concept or B2B enables both parties increase supply chain efficiency between distributor and customer, with the implementation of inventory integration and certain service level, purchaser is not necessary to contact PBF to order goods. Implementation of technology can automatically detect goods procurement decrease and directly order distributor to deliver goods. This scheme generally applies some contracts as basis of implementation of B2B. Through such automation, working process in relation to transaction can be minimized or removed, and the remaining resources can be used to monitor fulfillment existing service level. 

Having seen type of medicines or medical equipments used in pharmacy, implementation of B2B e-commerce can force down costs required in process of buying goods. Integration with goods supplier or service will create efficiency in process of buying goods, especially to shorten time required for process of buying and increasing productivity. (Sugondo Cahyadi Suwindra)